Privacy Policy

Last updated: June 2026

Perfect Lure ("we", "us") is committed to protecting your privacy. This policy explains what data we collect and how we use it.

What We Collect

• Email address — when you create an account, used only for login and transactional emails (verification, password reset).
• Usage analytics — we use PostHog to collect anonymized event data (page views, searches, feature usage). No personal information is attached to these events.
• Search data — the water body and fish species you search for are stored to power our SEO pages. No account information is linked to searches.

What We Don't Do

• We do not sell your data to any third party.
• We do not run advertising that tracks you across other websites.
• We do not share your email with any third party except our transactional email provider (Resend).

Cookies & Storage

We use browser localStorage to remember your session. PostHog may set an analytics cookie to track unique visitors anonymously.

Your Rights

You may request deletion of your account and associated data at any time by contacting us through the site.

Contact

Questions? Email us at [email protected].